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The Internet is becoming the Town Square for the global village of tomorrow. Bill Gates

Why?

Living in the digital world where everyone has access to smart-devices and internet, it is imperative for every business to have a website, big or small. If you have a business and don’t have a website, you are losing out on great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow. The World Wide Web has a far wider reach than any other form of advertising and it costs next to nothing compared to other advertising methods.

Here are the Five Main Reasons why you should have a website:
Visibility
Increasing visibility is one major factor that makes having a website important. Even if people have heard about your company, they may want to carry out research online first, before thinking about leaving the comfort of their own home.

Websites usually provide a map and directions to company`s shops or offices, for visitors to less likely have trouble finding your location.

Credibility
Another important reason why having a website to represent your business is to give you credibility. By building a website, you are giving your business the opportunity to tell consumers why they should trust you and the testimonials and facts to back up those opportunities.

Marketing
Most people will visit the website to see what kind of service or product the business is offering. Not only it will bring more new customer but also, existing customer would know about the new products or promotion that’s going on.

Accessible 24/7
Websites are also available and accessible 24 hours a day, every day of the year. Because of this,your customers and potential customers can visit your site for support or information about new and upcoming products and services whenever it is convenient for them.

Your website will act as an invaluable and always-available resource for information which would otherwise only be accessible during your company`s business hours.

Cost Effective
If you think about the new opportunity that your website will bring to your business, the cost of the website is close to nothing. Furthermore, people who visit your website is mostly people who need, or at least, thinking about purchasing the service or product that your business can provide. It’s way more effective and better way than annoying your potential customers with spam emails or pop-up ads.

We are all now connected by the Internet, like neurons in a giant brain.Stephen Hawking